Dominant playing in category takes novel approach to market its internet-based application
San Mateo, CA—April 30, 2001—NetLedger, Inc., the leader in Web-based solutions that streamline small businesses and help them succeed, today announced that it has formed a strategic alliance with Elibrium, a division of ClickAction Inc. (Nasdaq: CLAC), a provider of productivity software and services to simplify home and business life. Effective immediately, NetLedger's online accounting service is available in a box at retail stores such as Staples, Office Depot, and other office and computer supply stores.
NetLedger's Web-based accounting product is boxed and marked as NetLedger Accounting Pro™. Included in the box are a product manual, a getting-started guide and a CD. The CD will give users useful information about the benefits of the NetLedger Accounting Pro™, an overview of what the product does and a signup process. The offerings in the box include 4 months accounting and payroll service plus 5 employee access accounts. The suggested promotional retail price is $59.95, which represents over a 50% of savings vs. the cost of these items purchased separately online. In addition, there is a $10 rebate for users who switch from QuickBooks®, Peachtree Accounting®, One-Write Plus® or Microsoft Money.
This partnership results in a unique approach to market the ASP offerings to small businesses through retail channels. Complementary to its Internet-based approach, this unique move helps NetLedger communicate the benefits of its online services to small businesses in a more direct way, educating them on the leading-edge business management application that can change the way they do business. Using NetLedger, small businesses can save time and money; access up-to-the-minute information to make better business decisions; and strengthen and extend business relationships using the Internet.
"NetLedger is taking another novel approach to expand distribution channels," said Evan Goldberg, president and CEO of NetLedger, Inc. "It is a wild card to play, but I believe this approach has great potential because traditionally more than 90% of small business software is sold through giant retail store chains. With Elibrium's expertise in this arena and its aggressive ASP initiative, NetLedger's services will reach out to millions of small business end-users."
Christina Willett, senior vice president and general manager of Elibrium said, "Our ASP initiative serves to market the most innovative applications through our well-established retail chains so that small business customers can easily access online products. We chose NetLedger because it provides the best online accounting application."
Users can run NetLedger on all major browsers and operating systems, with anytime, anywhere access.
NetLedger is a trademark of NetLedger, Inc.
About Elibrium
Elibrium, a division of ClickAction Inc. (Nasdaq: CLAC), provides productivity software and services to simplify home and business life. For more than 10 years, businesses have trusted Elibrium's leading brand, MySoftware, to help grow their business while saving time and money. Our commitment to empowering small business professionals continues as we expand and enhance our existing services as well as provide a new way to access services on the Web. Elibrium's Internet based applications offer the best solutions on the Web by way of a packaged CD-ROM with tutorials, easy setup and exceptional value. Since the introduction of our first title, over 12 million products have been sold. Headquartered in Palo Alto, California, Elibrium sells products and services at over 7,000 locations. For more information visit www.elibrium.com.
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